Your cart is empty
613
Underground Jewish Pride
Underground Jewish Pride
We are 0.2% of the world, but 100% of ourselves.
613 exists for those who understand. For Jews who want to wear their identity with pride, but without explanation. Our designs speak to those who know – subtle, coded, meaningful.
Ma'aser means giving 10% back. Instead of asking you to give, we give to you. Or choose no discount—we'll double the play, and 20% goes to Holocaust survivors. Because community comes first, and looking good shouldn't cost everything.
From Brooklyn to Tel Aviv, from London to São Paulo – we are a global tribe, wandering but never lost.
This is chosen-wear for the chosen-ish. Pride without preaching. Identity without apology.
Welcome to the Community

"613" Tee
$24.95

"0.2%" Tee
$24.95

"oy." Tee
$24.95

"global tribe" Tee
$24.95

"Bagel>Donut" Tee
$24.95

"I Know A Guy" Tee
$24.95
Global Tribe
"Finally, a way to rep my heritage that doesn't scream tourist."
"The '0.2%' shirt starts conversations everywhere I go."
"Wore 'oy.' to work. Only my Jewish colleagues got it. Perfect."
"'chosen-ish' is the most accurate description of how I feel."
"Finally found my tribe through a t-shirt. Ma'aser pricing is genius."
"'Since Sinai' gets nods from Jews and confused looks from everyone else. Love it."